Part II: Building Relationships
(www.freshtilledsoil.com) at the Garden Writers Association Meeting on Feb.4th in Boston.
Topic: Marketing Suggestions from a Professional Marketer
In Part I, I discussed Richard Banfield’s take on building engagement by blogging and using other social networking tools.
Part II: Building Those Relationships: How?
Have you ever asked yourself the question, in relation to your blog:
I often ask myself these questions, in relation to personal relationshps, but never in terms of blogging.
If you engage in a shared user experience, Banfield says opportunities will come to you. Simply said, you need to give people a reason to stay on your site/blog.
QUESTION: Are you writing for yourself or
Are you writing for an audience?
“A Blog is not a journal or diary.” Banfield
QUESTION: What is the structure of your URL?
Does google like you?
Have you ever thought about how google categorizes? About title tags? How many characters?
Banfield “Google is like a prom queen.”
Do you think of google as an entity with preferences that you can and should use to your advantage?
QUESTION: Do you use the tools that are available?
Video, linking your video on YouTube to your blog? subscribing to other blogs, linking to other blogs, teaching, training, reviewing books, reviewing products, submitting content to Yahoo, indexing on google, submitting articles to other sites, etc. etc.
This may be old hat to most of you, but to me it was an eyeopener.
Ultimately the message from Banfield:
It turns out blogs are about commitment. Those of us with commitment issues, may not be the best bloggers. If you can conquer the blogosphere, you may be able to cancel those shrink appointments.
Best of Luck!