GARDEN BLOGGERS conference
Enriching the Gardening Community with New Media
September 22-24, 2013
The Things We Don’t Do:
- We don’t do DIY
- We don’t avoid politics
- We don’t avoid profanity
- We don’t think about what our readers want
- We don’t look at analytics
- We don’t know what SEO
- We don’t talk to each other
- We don’t have a plan
- We don’t make money
- and we embrace controversy.
Listening to Amy was like drinking a glass of grappa. The warmth goes through your entire body. I temporarily felt better about myself and my blog. This didn’t last long.
Soon it was back to inbound marketing.
- I did not know that content was an opportunity to market.
- I did not know that creating content creates energy around “my business.”
- I did not know that creating an editorial calendar was essential.
- I did not know that one should always tag images.
- I did not know that comments are a measure of a person’s engagement with your site.
- I did not know to drive traffic is to build a community.
Does the reader feel they receive value from your site?
That was another one of those zingers. It was time for a cup of coffee.
I did know that in our current digital environment IMAGES are more powerful than words. In fact, if you’ve received the New Yorker this week, you can see that the magazine, we all hoped would never change, has changed. It’s more visual.
I wasn’t going to attend the Garden Bloggers Conference. I felt disloyal to Garden Writers. This conference unexpectedly was a kind of therapy. It was an opportunity to take a good hard look at what I want from my blog. I clearly fall into the Amy Stewart “column.” You will not find plant of the week, recipes, contests, tips or advertising. You might find a good story.
Top photo:Photo: Lisa Nielsen, The Innovative Educator